Full-Service Restaurant Franchise Sees Huge Returns on Brand name’s Operational Service Design
Winston-Salem, NC ( RestaurantNews.com) East Coast Wings Grill(ECW G)– a full-service, family-dining dining establishment franchise– knowledgeable record-breaking growth throughout the pandemic due to the company’s sensible and proactive COVID-19 contingency plan. In doing so, ECW G significantly limited the monetary effect for the franchisor and its franchisees and rebounded in just two-quarters time.
Predominantly based in the southeast region of the United States, ECW G has seen a notable uptick in same-stores sales given that June– positive momentum that continues to carry the franchise organization into February2021 In truth, 32 percent of the franchise system saw record-breaking months regardless of capacity limitations.
These promising returns are the result of a strategic on-ramping procedure, which began in February of last year for ECW G, to best handle the repercussions of the pandemic.
The management team, led by CEO Sam Ballas, dedicated a number of resources to making the most of functional efficiency at the unit-level to ensure franchisees stayed as lucrative as possible– even at 50 percent tenancy. Furthermore, the franchise reassessed and enhanced its supply chain and remained zoned in on making purposeful adjustments to positively drive unit-level information.
Since of its distinct on-ramping efforts and reaction in 2020, ECW G is experiencing strong efficiency:
- January same-store sales are 139%year-over-year
- 2020 check averages were up 14 percent year-over-year
- 2020 typical unit-level profits were at 17.36 percent (EBIT)
- Considerable side door and take out sales at a 94%boost
Completely, these numbers confirm the significance of and relationship ECW G has with its franchisees.
” As a franchisor, our commitment is to the franchise owners and ensuring they have everything they require to run a profitable service,” stated Ballas. “Franchisees trust you with their income, and we comprehend that better than anyone. We deployed whatever we might to help them weather this unprecedented storm– from upgrading functional procedures to being even more visible as a franchisor resource and delivering useful options to sustain the favorable guest experience we’re known for. We had the ability to move promptly because of franchisees trust and they understand our data-driven choices are developed to enhance and direct in increasing potential earnings prior to interest and taxes (EBIT), no matter what they are up versus.”
Due to the business’s stable efficiency even at 50 percent tenancy in all of ECW G’s markets, ECW G is now distinctively placed to scale the super-regional brand to 50-60 running units by year end 2022 with a handful of existing owners reinvesting to open additional units, and present new franchisee candidate activity.
” Our team has established an ‘off-ramping’ plan months ago and part of this strategy is to move back into a scaling mode again. We merely wished to be sensible, we needed 2020 and a number of months in 2021 to verify our strategy,” said Ballas.
ECW G is targeting local expansion in Southeast markets within North Carolina, Virginia, Tennessee, Pennsylvania, Georgia, Florida and South Carolina.
About East Coast Wings Grill
East Coast Wings Grill is a full-service, family-dining franchise that spotlights Buffalo wings. The thoughtfully-crafted menu also uses a variety of other alternatives to please every family member’s taste. With more than 60- across the country locations currently running or in various stages of development, the franchise recently protected a leading spot on Dining establishment Business Publication’s “Future 50” list of fastest-growing, U.S. mid-sized restaurant chains for the second-consecutive year. Business owner publication also named East Coast Wings Grill one of the nation’s leading franchise financial investments, and Franchise Times magazine ranked the business No. 383 on its “Top 200 ” list of leading revenue-producing U.S. franchises. The concept has likewise been recognized by The Franchise Grade and Franchise Company Evaluation for openness during the franchise sales procedure, franchisee assistance and general franchisee fulfillment. To learn more about East Coast Wings Grill or its franchise opportunities, see www.eastcoastwings.com or www.eastcoastwingsfranchise.com