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UFC 255 Aftermath: In Deiveson Figueiredo, the UFC finally has the kind of flyweight champion they’ve always wanted

Last night, at UFC 255, Deiveson Figueiredo made the first defense of his flyweight title, submitting No. 4-ranked contender Alex Perez with a guillotine choke in the first round. It was an outstanding performance from the champion and the near flawlessness of it has allowed the UFC to already go ahead and book another title…

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UFC 255 Aftermath: In Deiveson Figueiredo, the UFC finally has the kind of flyweight champion they’ve always wanted

Last night, at UFC 255, Deiveson Figueiredo made the first defense of his flyweight title, submitting No. 4-ranked contender Alex Perez with a guillotine choke in the first round. It was an outstanding performance from the champion and the near flawlessness of it has allowed the UFC to already go ahead and book another title defense, this time against fellow UFC 255 winner Brandon Moreno for UFC 256, less than three weeks from now. The turnaround will be the fastest in UFC championship history but should Figueiredo come out victorious, it will also give the flyweight division something it has always needed: a champion the UFC wants to promote.

Last night, the commentary team for UFC 255 kept repeating the notion that in Figueiredo, the UFC finally had an exciting champion to carry the mantle. And while that is a ridiculous and disrespectful claim to Demetrious Johnson—a man who knocked out Joseph Benavidez even more impressively than Figueiredo did and who threw another man in the air and armbarred him like a grappling dummy, all while establishing himself as one of the all-time greats of the sport—there is a kernel of truth in it. Not that Johnson wasn’t exciting, it’s just that his brand of excitement was harder to understand.

“Mighty Mouse” was a superb fighter, capable of thrilling performances. However, one thing he never was during his title reign was intimidating. No challenger stepping in against Johnson, no matter how overmatched, was ever afraid of doing so. Sure, DJ might ruin your night, but he wasn’t going to ruin your life. Johnson outthought, outfought, and outworked opponents. He showed clear superiority to them and he ran up the score. If you left it out there, then he would finish you because that’s the smart thing to do, but rarely was DJ coming into a fight and looking to hurt someone. In short, DJ defeated all his opponents. Deiveson Figueiredo beats them.

Just look at last night. Alex Perez is a good fighter and a good grappler. He knows what he’s doing on the floor and the moment Figueiredo locked up that guillotine, you can see the panic in him. He starts defending frantically, trying to shimmy and twist his head out of it, but he can’t get out and so instead he taps roughly a dozen times in just a few seconds, like a man whose head is caught in a vise and he wants to be free of it before it crushes him. It’s the exact same reaction Tim Elliott had when caught in Figueiredo’s guillotine last year. Then, of course, there are the fights with Joseph Benavidez. Joe B is one of the best fighters in the history of the UFC, a man who had only been stopped once in his career (the aforementioned KO to Johnson), and he got his doors blown off twice by Figueiredo this year.

It’s pretty clear that in the last year, Figueiredo has leveled up his offense, and that’s a very good thing for the rest of the flyweight division (even if it’s a bad thing for all of their title aspirations). Because despite serving as the home to the greatest champion in UFC history, the 125-pound division has long been the disdain of the UFC brass. After all, following Demetrious Johnson’s controversial loss to Henry Cejudo in their rematch, the UFC opted not to book a trilogy fight but instead to trade one of the greatest fighters of all time to a competitor. That’s not something you do if you’re invested in the long-term health of your division. In fact, for much of the last few years it has seemed like the division was going to be closed down permanently, in large part because the UFC never found a champion they liked (or that champion decided he didn’t like cutting weight). Now, it seems, they have one.

Figueiredo will never be the biggest star in the UFC—he does not speak English and he’s a small person, those factors alone limit his ceiling in that regard—but he doesn’t have to be a star to keep the flyweight division from being shuttered. All he has to do is keep putting on dominant, exciting, violent performances, and if last night is any indication, that won’t be too difficult for him.


“Because Brandon Moreno talk a lot of bad things about me. I have a personal problem Brandon Moreno. I think I’m going to destroy Brandon Moreno in December.” – Deiveson Figueiredo on top contender Brandon Moreno.

“If you’re going to go out and be safe against somebody like Jennifer, what are you going to do against Andrade? Andrade is going to bring her a lot of things she’s never seen before, not to mention the power Andrade has. She just knocked the No. 2 girl in the world with a body shot. She’s a real problem for Shevchenko.” Dana White on Valentina Shevchenko’s next challenger.

“‘Shogun’ looked old and looked like a shell of his former self tonight. Yeah, I’d like to see him hang it up hopefully.” – Dana White on Mauricio Rua’s performance against Paul Craig.

“That was a lamb being brought in to a slaughter to build up that Golem mfer and let me heal from covid. It’s just business.” – the man who was supposed to headline UFC 255 with Figueiredo, Cody Garbrandt.


Stock Up

Deiveson Figueiredo: Against a challenger who was not a walkover on paper, Figueiredo walked right over him with a first-round stoppage win. Not only did he finish Alex Perez, but to make matters more impressive, he did it in the area Perez was supposed to be advantaged, with grappling. It’s going to take a lot to get the belt off Figueiredo.

Jennifer Maia: It’s not often your stock rises when you only win one round of a five-round fight, but such was the dominance of Valentina Shevchenko that making her look mortal for even a brief moment is impressive. No one was giving Maia a chance heading into this fight, and while that notion still wasn’t wrong, Maia definitely exceeded expectations.

Katlyn Chookagian: Cynthia Calvillo was a fairly sizable favorite heading into this fight despite Chookagian having fought for the belt not that long ago and Chookagian showed why that was dumb. She’s never going to win the title, at least not while Shevchenko remains in the division, but Chookagian still has a lot left to offer at 125.

Brandon Moreno: The finish was definitely a little odd but it doesn’t matter. Moreno got a first-round win over a ranked guy and set himself up for the quickest title fight turnaround in UFC history.

Joaquin Buckley: Coming off his viral knockout last month, Buckley put another impressive highlight on the resume. We still can’t be sure how good he actually is but Buckley is going to get more love from the promotion with performances like this.

Neutral

Alex Perez: The reality is, Perez was in a no-lose situation last night. He was afforded a title shot by virtue of timing and an injury, not because he was really ready for one. Perez still has a bright future inside the UFC. No shame in losing to a guy who is looking like the next truly dominant champion.

Paul Craig: Craig managed to avenge his earlier draw with Shogun and did score a win over a future Hall of Famer but really, nothing about this outcome was surprising. Craig is in the thick of his career and Shogun probably shouldn’t be fighting anymore. In the words of Max Holloway, it is what it is.

Stock Down

Valentina Shevchenko: When you are a -2000 favorite and being discussed as the most dominant champion in the sport and one of the Greatest Female Fighters Ever, your performances are held to a different level of scrutiny, and like prime Anderson Silva, “Bullet” laid an egg. Yes, Shevchenko clearly won four rounds and never seriously looked to be in danger of losing the fight, but in the scheme of things, this was not a good performance. For this first time at 125, she looked vulnerable and now all eyes will turn to a fight with Jessica Andrade.

Mike Perry: Perry missed weight by a lot for this fight and showed zero remorse for his lack of professionalism. Then he got worked over by a guy he was a clear favorite over, in part because he once again didn’t bring real coaches with him to corner him during the fight. If the UFC cut him right now, it wouldn’t be unreasonable.

Cynthia Calvillo: Calvillo came into this fight trying to make her case for a title fight, but really all she did was make the case that fans should urge her back down to 115. Calvillo clearly had issues navigating the size disparity between herself and Chookagian and though she was competitive, she never really could get going.

Mauricio Rua: Shogun is 38 going on 60 and he looked every bit of his fight age last night. The man is a legend in the sport and future Hall of Famer. He has nothing left to prove and at this point, should hang them up.


As always, there were some weird scorecards and minor officiating snafus but at this point, that’s to be expected for any UFC event. There was, however, one pretty major announcement on the production side of things and that is the induction of Marc Ratner to the UFC Hall of Fame.

Ratner is currently the Vice President of Regulatory Affairs for the UFC and it’s not an embellishment to say that he has done as much as anyone for the growth of the UFC and MMA in the United States. Ratner helped get the UFC legalized everywhere (remember when MMA was actually illegal in a lot of states? Wild times) and has continued to push for the growth of the sport and the safety protocols it uses. On top of that, no one has a bad thing to say about him, which is exceedingly rare in the world of fight promotion. A well-deserved honor.


Deiveson Figueiredo vs. Brandon Moreno: Luckily, the UFC has already done so. That was easy.

Valentina Shevchenko vs. Jessica Andrade: It could have just been an off night for the champion but Maia matching her physicality makes Andrade an intriguing challenger for Shevchenko.

Jennifer Maia vs. Cynthia Calvillo: I wouldn’t balk at a Maia vs. Lauren Murphy fight but Murphy is in the neighborhood of a title shot and if Maia beats her, they just knocks off a contender for no reason. A fight with Calvillo could put either woman back in the hunt at 125.

Alex Perez vs. Brandon Royval: This is probably the fight both men should have had last night anyway and is a much better level set for the young contenders.

Tim Means vs. Nicolas Dalby: Means and Dalby both picked up big underdog wins last night and aside from making sense, this would just be a fun scrap to watch.

Paul Craig vs. winner of Ryan Spann vs. Misha Cirkunov: Despite Shogun’s advanced age, a win over a name is still a win over a name and Craig should get the chance to parlay that into bigger things. A fight with a low-end top-10 opponent makes sense.

Joaquin Buckley vs. Darren Stewart: As impressive as Buckley has looked in his last two fights, he needs to keep developing and Darren Stewart is the kind of well-rounded, durable fighter who is a good step up in competition.

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India’s freshly-minted female entrepreneurs have big hopes from budget plan 2021

Struggling with the Covid-19 slump, India’s female entrepreneurs are hoping for a win with this year’s budget.Between March and June when India was under a complete lockdown, several people—especially thousands of women—took to entrepreneurship. This was either because these people had lost their jobs and were looking for ways to earn, or because they sensed…

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India’s freshly-minted female entrepreneurs have big hopes from budget plan 2021

Dealing With the Covid-19 downturn, India’s female business owners are wishing for a win with this year’s spending plan.

Between March and June when India was under a complete lockdown, a number of individuals– specifically thousands of females– took to entrepreneurship. This was either due to the fact that these individuals had actually lost their tasks and were searching for ways to make, or because they picked up a chance in the growing pattern of hyperlocal need as physical stores and restaurants remained shut. thousands of women turned home chefs, serving customers who desired home-cooked food but lacked the cooking skills. Many others tried to make a dollar from pandemic-related patterns. In rural Karnataka, for instance, 200 ladies united to begin producing and selling masks Others developed healthcare and ed-tech items to fix new problems birthed by the pandemic.

However, as economic activity treks back towards regular, these business owners see numerous challenges ahead of them.

In October, the Indian federal government saw the abrupt spur in the number of house chefs in the nation and revealed a fine of Rs5 lakh ($ 6,848) and as much as 6 months jail time for those operating home kitchens without a license.

In addition, female entrepreneurs in India continue to battle several systemic battles. Information show that business with only ladies creators do not raise adequate funding. More than 80%of ladies entrepreneurs in India run solo ventures and about 86%are self-funded, according to an August 2020 research study by International Alliance for Mass Entrepreneurship(VIDEO GAME), an association of micro, small and medium enterprises. Likewise, only 0.6%of the total $13 billion that Indian start-ups raised in 2018 went to all-female founding teams and women entrepreneurs contribute a meagre 3%to India’s total commercial output, the VIDEO GAME report noted.

” A great deal of females have actually begun small companies throughout the lockdown to support the family, and there ought to be an appropriate way to help them establish an organization design and likewise assist them in financial matters,” Sonam Shah, creator and CEO of interaction consultancy and service company Treize Communications, informed Quartz. “Informing them on matters connected to tax and helping them relieve the process will assist. There need to be tax benefits for females business owners in addition to incentives for women-led organizations that are paying prompt taxes.”

Of tech skills and gig roles

Last year, the federal government had allocated Rs28,600 crore($ 3.9 billion) for programmes particularly aimed at women, consisting of schemes resolving standard requirements of females in distress, women’s security and security, making sure education, and supporting widows, among other things. A significant problem was that the spending plan did little to help startups— especially women-led startups.

The optimism around the upcoming spending plan comes from the reality that some efforts have been made to support women-led services in India over the in 2015.

In April, together with United Nations Women, India’s citizen engagement platform MyGov used financial backing and mentorship to six women-led startups working on innovative ideas to eliminate Covid-19 back. Previously this month, the government-run Females Entrepreneurship Platform (WEP), which assists ladies set up and scale services, got a much-needed revamp

Nevertheless, assisting organizations directly is only one side of the coin. The environment is likewise anticipating to attract assistance at the education and skilling level.

With a huge boom in online companies, people are hoping the government will also buy supporting ladies in tech.

” As the jobs of the future ended up being progressively tech-based, we require to guarantee women are equal individuals likewise,” stated Neha Bagaria, creator of Jobsforher, an online career platform for females. “The budget must accommodate for skilling programs for females to upskill themselves in the most recent technologies which further assists them add to the nation’s GDP.”

Additionally, the gig economy was struck hard but it also witnessed a revival of sorts amidst the crisis– and it demands attention.

Ladies comprise half of the gig employees, compared to just 30%of the conventional workforce. But these women make 10%less cash than their male equivalents. While matching incomes is one reform, to accommodate women in these spheres equitably, the federal government will likewise need to use “inclusive policies, advantages and advantages,” Bagaria included.

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German customer confidence falls as markets await Fed choice– company live

4.46am EST 04:46 It has emerged that Sir Philip Green’s retail empire Arcadia collapsed under the weight of a debt pile of £750m. This is according to reports drawn up by Deloitte, which was appointed as Arcadia’s administrator at the end of November, the Daily Telegraph reported. Topshop and Topman had gross liabilities of more…

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German customer confidence falls as markets await Fed choice– company live

It has emerged that Sir Philip Green’s retail empire Arcadia collapsed under the weight of a debt pile of ₤750 m. This is according to reports drawn up by Deloitte, which was appointed as Arcadia’s administrator at the end of November, the Daily Telegraph reported Topshop and Topman had gross liabilities of more than ₤550 m.



Topshop Topman store on Princes Street, Edinburgh.

Topshop Topman store on Princes Street, Edinburgh. Photograph: Jane Barlow/PA.

Pandemic might postpone Hinkley Point by 6 months

EDF Energy has said that the Covid-19 pandemic could postpone construction of the Hinkley Point C atomic power plant by 6 months and raise its expenses to ₤23 bn, reports our energy correspondent Jillian Ambrose

The fresh hold-ups are expected to include ₤500 m to the expense of the UK’s very first new nuclear power plant in a generation, and postpone its first electrical energy generation to the summertime of 2026.

Previous to the coronavirus outbreak Hinkley Point was anticipated to launch by the end of 2025, at a cost of between ₤215 bn to ₤225 bn. However EDF Energy warned that the pandemic had actually caused delays of three months last year, and was anticipated to lead to comparable delays in 2021 too.

” 10 months after it began, we are still dealing with the full blast of the pandemic,” Stuart Crooks, the handling director of Hinkley Point C, stated in a video message to workers.



Big Carl, the world’s largest crane, has completed its biggest ever lift at Hinkley Point C. The super-crane lifted a total weight of 575 tonnes to install the first of three massive prefabricated steel rings which form the reinforced cylinder around the nuclear reactor being built near Bridgwater, Somerset, on 17 December, 2020.

Huge Carl, the world’s biggest crane, has completed its biggest ever lift at Hinkley Point C. The super-crane raised a total weight of 575 tonnes to set up the very first of three enormous upraised steel rings which form the reinforced cylinder around the atomic power plant being developed near Bridgwater, Somerset, on 17 December,2020 Photograph: EDF/PA.

AstraZeneca CEO: why vaccine production differs between sites

In the UK-EU vaccine wars, it is worth reading this long interview by AstraZeneca president Pascal Soriot with Italian newspaper La Repubblica

He explains in information why the amount of vaccine produced by different websites may differ extremely, and that the UK purchased the Covid-19 vaccine (100 m doses) from the drugmaker three months before the EU— as we have also reported.


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Basically, we have cell cultures, big batches, 1000- litre or 2000- litre batches.

Now, some of those batches have extremely high yield and others have low yield.

Soriot has actually turned down calls to divert doses to the European Union following a breakdown in supply there, saying the UK will come first, in line with AstraZeneca’s legal responsibilities.


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The UK arrangement was reached in June, 3 months before the European one.

As you could envision, the UK government stated the supply coming out of the UK supply chain would go for the UK. Basically, that’s how it is.

The European commission did not deny claims on Tuesday that throughout heated talks EU authorities had asked the Anglo-Swedish company to reroute dosages made in the UK to offset issues at a Belgian plant.

In a speech to the World Economic Online Forum on Tuesday, the president of the European commission, Ursula von der Leyen, explained her anger at AstraZeneca’s technique, cautioning the EU “indicates company”.


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The EU and others helped with money to build research capacities and production centers. Europe invested billions to help establish the world’s very first Covid-19 vaccines.

The commission is to release details of a brand-new export register by the end of the week to oblige vaccine suppliers to inform it of exports— with the German federal government raising the spectre of a block on the motion of dosages outside the EU.

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Zoopla: New UK residential or commercial property listings down 12%, home rates at 4-year high

Turning to the UK real estate market … the latest Covid-19 rise has actually shaken the real estate market, decreasing the flow of new homes being noted for sale by 12%in the first couple of weeks of 2021, according to the most recent information from the property website Zoopla.

The lack of residential or commercial properties on the market is pushing up prices, with house cost development reaching near four year high at 4.3%.

Richard Donnell, research & insight director at Zoopla, states:


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The housing market momentum built up in the 2nd half of 2020 has actually rolled into early 2021, regardless of a spike in the pandemic and a 3rd lockdown. Sellers are more mindful however and appear to be waiting on case numbers to drop much even more before noting their house, or until we see a go back to tier based constraints.

” The strength of the market in 2020 has actually eroded the offered number of houses for sale and this will indicate ongoing upward pressure on home rates in the brief term.

Private leas in a few of the UK’s most significant city centres have actually fallen by as much as 12%in a year however have actually increased dramatically in parts of northern England as some renters swapped an urban life for the suburban areas, smaller towns and villages, writes Rupert Jones

Here’s a quick round-up of the main news overnight. The rating agency S&P has warned 13 oil and gas companies, consisting of the some of the world’s greatest, that it might downgrade them within weeks since of increasing competition from renewable resource, writes my coworker Ben Butler in Australia.

On notice of a possible downgrade are Australia’s Woodside Petroleum as well as multinationals Chevron, Exxon Mobil, Imperial Oil, Royal Dutch Shell, Shell Energy North America, Canadian Natural Resources, ConocoPhillips and French group Total.

Gordon Brown has called for emergency procedures to support organizations in the spending plan after brand-new research study from the London School of Economics warned nearly 1m UK companies were at threat of failure in the next 3 months, writes our economics editor, Larry Elliott

A sharp fall in cash machine usage last year has triggered a caution that more ATMs might wind up being closed or enforcing charges, composes Rupert Jones on our Money desk

Analysts at Coast Capital, Darren Shirley and Clive Black, have actually looked at the couch merchant ScC’s outcomes.


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At the start of the crucial winter season trading duration on Boxing Day, ScS was trading from 57 out of its overall 100 shops, with a further 37 forced to closed on the 30 th December; with all closed on the fourth January. The stores are reported to have actually traded highly whilst open.

Online continues to partly compensate for store closures, increasing by 98%in the period, though a lot of clients appear to desire the tactile experience of a shop go to ahead of purchasing furniture, and particularly floorings!

Regardless of this end of period decrease, the news on the ScS’ order book is broadly encouraging, sitting at ₤905 m on the 26 th January (inc. BARREL), which is ₤168 m greater year-on-year.

Conversely, oil rates have actually climbed up after industry information showed US crude stockpiles fell suddenly recently. And China, the world’s second-biggest oil user, has actually recorded its least expensive daily rise in Covid-19 infections (75 brand-new cases) in over a fortnight, stimulating hopes that require for oil will increase.

Brent crude, the international standard, has actually increased 30 cents to $5654%gain, while US unrefined acquired 26 cents to $52

Oil costs struck 11- month highs at the start of the year but the rally appears to have actually run out of steam. Economists at ING stated:


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Market individuals are now in ‘wait and see’ mode, wishing to see how lockdowns evolve in the coming weeks and months, and how effective countries remain in presenting Covid-19 vaccines.

Upgraded.

And we’re off. Following a much better day the other day, European shares are sliding once again.

  • UK’s FTSE 100 down 38 points, or 0.6%, at 6,614
  • Germany’s Dax down 0.3%
  • France’s CAC down 0.2%
  • Spain’s Ibex down 0.3%
  • Italy’s FTSE MiB down 0.45%

There isn’t much business news here in London today, apart from ScS, the sofa merchant, reporting rising sales of couches My colleague Jo Partridge reports:


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Sofa seller ScS took pleasure in surging sales over the last six months, as locked-down consumers decided to spend cash on new furniture for their houses.

Gross sales at ScS increased by 13.9%over the 26 weeks to 23 January to reach ₤1823 m, compared with sales of ₤160 m a year previously.

However the business, one of the UK’s biggest sellers of upholstered furnishings and flooring, stated it had actually seen a slump in brand-new orders over the last month, as coronavirus restrictions as soon as again forced its stores to close throughout its winter season sale.

The merchant invited a substantial boost in brand-new orders in June and July 2020 following the very first lockdown, as most of its customers chose to wait up until stores resumed to try the company’s fabric and leather sofas face to face before deciding about which one to purchase.



ScS reopened all their 81 shops in England after the first lockdown and a sofa was being delivered in Slough, Berkshire, on 28 May 2020

ScS reopened all their 81 stores in England after the first lockdown and a sofa was being provided in Slough, Berkshire, on 28 May 2020 Photo: Maureen McLean/REX/Shutterstock.

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Intro: Concentrate On Fed and tech profits

Excellent morning, and welcome to our rolling protection of the world economy, the monetary markets, the eurozone and company.

Microsoft launched excellent outcomes last night as the Covid-19 pandemic triggered a boom in PC sales and video gaming and drove greater usage of the company’s cloud services. The Xbox and PC maker posted a 17%increase in revenues to $431 bn in between October and December, which beat projections. Profits leapt 33%to $155 bn, sending Microsoft shares to a record high.

Today, Facebook, Tesla and Apple are due to launch profits after Wall Street closes.

Apart from the tech results, the main event is the United States Federal Reserve’s policy decision at the end of its two-day conference– the first in2021 It is anticipated to leave policy the same and stay with its ultra-loose stance: i.e. near no interest rates and $120 bn of bond purchases on a monthly basis and other liquidity relief procedures to help the Covid-ravaged American economy.

Ipek Ozkardeskaya, senior analyst at Swissquote Bank, states:


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And there will definitely be no hint of a policy tightening up, or tapering in the foreseeable future, given that the health crisis has actually not been losing speed with the anomaly of the infection and delay in vaccine distributions across the world.

Speaking of that, the unconsidered scarcity in vaccine doses might turn the trade stress in between the US and Europe that emerged under Trump administration into a vaccine war, as Germany now threatens to retaliate over the US trade limitations by restricting AstraZeneca’s vaccine exports. Nobody saw that coming.

As such, the most recent advancements around the vaccine are bad enough to keep the Fed doves in charge.

Customer confidence in Germany has succumbed to a fourth month heading into February, not surprising considered that the nation remains in another coronavirus lockdown. Chancellor Angela Merkel and state leaders agreed last week to extend the lockdown till mid-February.

The GfK research institute stated its consumer sentiment index, based on a survey of 2,00 0 Germans, fell to -156 points from a revised -7.5 in January.

Asian markets are primarily higher after a choppy session, with Japan’s Nikkei closing 0.31%higher while Hong Kong’s Hang Seng slipped 0.1%and the Australian stock market fell 0.72%. We are expecting a blended open for European markets.

The World Economic Online forum’s yearly conference– digital Davos– continues today. This afternoon there are a series of sessions committed to discussing net no and environment modification, including one with the previous Bank of England governor Mark Carney, now a UN special envoy for environment and finance, and Al Gore, the previous US vice president and ecologist. Carney has also signed up with the Canadian fund supervisor Brookfield Possession Management to spearhead environmental and social investing.

WEF sessions:

  • 1pm GMT: on Net Zero with Mark Carney and Al Gore
  • 3pm GMT: on Climate modification with Alok Sharma, president for POLICE OFFICER 26, and Shell CEO Ben van Beurden
  • 5pm GMT: on Net Zero air travel with UK transport secretary Grant Shapps
  • 6pm GMT: Carbon markets with Expense Gates, Mark Carney and Standard Chartered CEO Costs Winters

The Agenda

  • 1: 30 pm GMT: IMF Global Financial Stability Report
  • 1: 30 pm GMT: United States Resilient items orders for December (forecast: 0.9%)
  • 7: 00 pm GMT: United States Federal Reserve rate of interest decision
  • 7: 30 pm GMT: Fed Press conference

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Diversity isn’t just about inclusion in gaming — it’s smart business, too

Diversity and inclusion isn’t just about an initiative or program that serves a specific function for a specific underrepresented group of people in a given industry. D&I is meant to be a holistic model that desperately needs full saturation in every facet of every industry. In this particular panel during GamesBeat’s Driving Game Growth &…

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Diversity isn’t just about inclusion in gaming — it’s smart business, too

Diversity and inclusion isn’t just about an initiative or program that serves a specific function for a specific underrepresented group of people in a given industry. D&I is meant to be a holistic model that desperately needs full saturation in every facet of every industry. In this particular panel during GamesBeat’s Driving Game Growth & Into the Metaverse in partnership with Facebook, we move beyond the Diversity 101 rhetoric and dive into a much more meaningful conversation about what we can do to support diversity and inclusion in gaming today.

During “Moving the Gaming Industry Forward: Impactful D&I Initiatives,” Nene Kalu Schaffert, the strategic partner manager for Adtech Partnerships at Facebook, spoke with Ayanna Smith, the head of corporate partnerships at Ureeka, about opportunities missed and why diversity and inclusion is “smart business.”

Schaffert began the conversation in a place where many opt not to: calling attention to the myth of “there are no marginalized people in the game industry.” The purpose of the question is to figure out the ways in which the entire industry can combat that myth together, instead of being the responsibility of said combat being on marginalized voices to begin with.

“When we talk about diversity and inclusion in gaming, we’re talking about black and brown developers, women, LGBTQIA+, and people with disabilities,” Smith reminded us. “So, it runs the entire gamut. I think that part of the perception of ‘we’re not here’ is that you only see 7% of game developers being Latinx and only 2% being Black or African-American. Part of that perception is that we’re only here in small numbers, but we are here.”

There’s also the issue of missed opportunities to spotlight the people who are present in the game industry. All throughout the industry, there are a smattering of special interest groups within large publishers, including EA, and some excellent programs to lift up Black and brown game developers. But because these programs aren’t as accessible or as prominent as is necessary to create visibility for these creators beyond specific circles, Smith noted that there continues to be missed opportunities to spotlight the people who are already here.

“We also have the issue of there being a lack of leadership of underrepresented people,” Smith affirmed. “I think all of these things feed into the perception that this is not a very diverse industry. And it is; there’s so much room for growth.”

Inclusivity matters

But even though diversity is much more of a consideration than it had been prior to 2010, or even 2015, it still lacks the inclusivity portion of D&I. As such, Black and brown developers have told Schaffert and Smith that they often feel like they don’t belong. And if they feel as though they don’t belong, why would they try to make an often hostile industry carve out a place where they could feel like they are valuable and necessary?

Why would they bother, let alone why would they stay?

“One of the barriers to entry in the industry is sometimes self-sabotage,” Smith explained. “There [is] the feeling that we don’t belong. So, I talk about the feeling like, if you were show up at a party and everyone were to show up in expensive cars and expensive clothes and you showed up in your Honda Accord and your clothes from Marshalls, you may not feel like this party is a place where you belong … despite the fact that you were invited.

“It’s just natural for people to feel like they don’t belong in places where they don’t see a lot of people who look like them. So, I think that this ends up being a barrier in entering the industry for a lot of people. Then there are also those barriers that come from a lack of access, the lack of exposure, to the industry. When you think about Career Day at your school when you were growing up, how often did you see a game developer show up at Career Day and tell you how you could be a part of this industry that you loved so much? I don’t recall ever meeting a game developer when I was a child.”

This lack of information about how to enter the game industry, in any facet, reinforces that making games isn’t as inclusive as we may want it to be. Smith asserted that young people simply don’t know what they don’t know.

“There are so many different elements to creating a game and so many places that young people can fit. I don’t think that is well known or well advertised.”

“One type of initiative that companies could do is to definitely have the pipeline going from historically Black colleges and universities or groups focused on game developers working and partnering with these organizations to really get people to understand the opportunities that exist within the industry,” Schaffert offered.

“Kids should know, as early as they start playing games, that there’s a place for them in the gaming industry,” Smith stressed. “Just about any skill that they have, just about anything that they’re interested in, can fit in the industry. There’s a place for you. That is one of the main messages that we want to send out. If gaming is something that you love, there’s a place for you in the industry.”

Resource management

That’s where Schaffert’s pilot program at Facebook, Game Dev Alpha, comes into the picture. Signups for Game Dev Alpha open up in February and will be available for underrepresented American game developers who want to spur their gaming project(s) along, but may not know how or have the resources to do so.

I wanted to use Facebook’s resources and the partnerships that we have to really put the resources that we have with the people who have these ideas, but might not be able to move it forward on their own,” Schaffert explained. “So, we will have training for them, we have business coaching for them, we’ll have experts from the Facebook side talk about user acquisition, monetization, storytelling, you name it.”

Facebook wielding its exceptional resources to create a small place where underrepresented developers might be able to get the funding and support they need is a good step in the right direction, but it isn’t enough. Smith underscored the importance of ensuring that game companies do more than the bare minimum to attract, cultivate, and enrich underrepresented game makers.

“Even establishing an internship in your corporation, an apprenticeship program, a mentorship program, [would help],” Smith said. “We not only want to see underrepresented developers make their way into the industry, but also to find their way into leadership positions.”

Inclusion within the workplace isn’t the only thing that matters when engaging with the importance of D&I in the game industry, either. It all comes down to making better experiences for the players, too. Those that have been banging the D&I drums for years, like Schaffert and Smith have, know that by having a diverse group of developers working on a game, you’ll be able to spot problems before they’re problems for your audiences.

You can have people on your team with these lived experiences, who understand what your users are giving and are able to spot those issues before your product or your game makes it to market,” Schaffert said.

Inclusivity includes content

She then shared a story about one of the top apps in the App Store, Project Makeover, that has had a number of its own issues around inclusivity because of the approach to the content.

“So one of the first actions of the game is to remove glasses from that avatar so that you can continue with that makeover,” Schaffert explained. “Some people have actually commented in the App Store about this issue, saying ‘Why must her glasses be removed in order for you to do this makeover? Does this mean that she’s not pretty because she has glasses?’”

Again, these are the kinds of things that could be caught by someone who is more aware of how that plays out for a woman who has glasses, for example, if a glasses-wearing woman were in a decision-making role on the development team.

“You turn your users away from your game before they have a chance to engage [when things like this go unaddressed],” Schaffert concluded. “You might say, ‘Well, I can’t account for people being offended.’ That’s true, but you can definitely mitigate the risk. What D&I does is combat the chance that user experience can be impacted.”

And to enrich the user experience as well,” Smith added.

To round out the conversation, Schaffert added one more nugget of wisdom for companies looking to shore up their own D&I efforts: bring your diverse teams to the forefront of your organization and give them the spotlight.

“… Highlight the great work that they’re already doing,” Schaffert said. “We want to know about them. I think that it not only helps your company and your business, but it also helps those folks who are coming up, who are thinking about gaming or play games all the time and wondering how they can turn it into a career. They see someone who looks like them, or someone who’s had the same experience as them, they’ll be more apt to join the party.”

The most important gem from this panel isn’t just about how to do D&I better, but how to understand it in the first place: “Diversity and inclusion is not charity work. You’re not doing us a favor. It’s smart business.”

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