Website Optimization and SEO advise, common for any websites (Static and Dynamic websites):
- Choose the right keywords that fit to your business, like Recruitment outsourcing , call center outsourcing , IT outsourcing among others that are mostly searched online are already picked as the main targeted keywords for this site.
- Select more related keywords to your site using Keyword Research tool ., and by picking keywords of the Competitors using this tool . Then select those keywords by sorting them with more search volume and less competition. Further more, you can also use and pick related keywords from an advanced tool over here Soolve .
- Then maintain the keywords on Title of the page and Heading 1 (H1 tag) then Heading 2 and heading 3 on the content of each web page. Use the targeted keywords on the Page Headings and Titles. For Article page names, use those targeted keywords.
- Sprinkle the keywords on the content of the pages evenly with a density of 2 words keyword (Energy efficient, efficient homes etc.) to be less than 2% and the 1 word keyword (like energy, Homes, efficient etc.) to be less than 7%. Point ot be noted here is that there should be a flow while you see the keywords listed by the keyword density tool .
- Also, place a Sitemap.html and a sitemap.xml for the site, if they are not already there (to check that, please type http://www.typeYOUR-WEBSITE-NAMEhere.com/Sitemap.html and similarly, http://www.typeYOUR-WEBSITE-NAMEhere.com/Sitemap.xml) the difference is Sitemap with .html and .xml extensions.
- Then Create a profile on Google Webmaster Tools and add this website there, to gain more ground on Google Search Engine. This will help us in listing the site links on the SERPs.
- Finally, submit your website URL to the Web Directories (Free and paid), Create RSS feeds and submit to the RSS directories also add a Blog to the site and participate and post topics / discuss on related-popular forum sites. Adding a social bookmarking widgets on all the pages of the website will be helpful.
What does an SEO Consultant do?
As a Search Engine Optimization Specialist, we are responsible for optimizing the websites for both the natural search and paid search programs. Our responsibility lies in the development, tracking, reporting, analysis and re-optimization of websites for natural search and PPC initiatives. Having good knowledge of Search Engine Optimization strategies with the latest trends, web designing, and PPC advertising experience, we can achieve the goals of any website in hand.
An SEO Consultant is responsible for the following:
Performing keyword research and analysis
Developing & optimizing search engine friendly web pages
Monitoring and optimizing Pay Per Click campaigns of the clients
Coordinating and monitoring link-building strategies
Staying with current SEO industry trends and new techniques
Website metrics with an expertise in Web Analytics to track the performance of the websites
SEO Consultant will satisfy the following requirements:
Exposure by using the third party search marketing and website optimization tools .
General web design & development knowledge required.
Experience in working on PPC search engines such as Google AdWords and Yahoo Search Marketing
Strong analytical skills with an ability to identify and analyze key data will help in drawing conclusions and developing new action plans.
Self-starter who can work independently as well as within a team
Build a strategy based on the performance of the websites to increase the visitors and further improve the conversions through the websites.