SEO Basics - Tips and Techniques

SEO (Search engine optimization) is the process of improving the performance and quality of traffic of a web site from search engines through "natural" ("organic" or "algorithmic") search results. Normally, the higher a sites rank, i.e, the earlier it comes in the search engine result pages (SERPs), the more visitors will be received from the search engine. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Most importantly, a webmaster should be able to:

  • Develop & optimize search engine friendly web pages
  • Monitor and optimize Pay Per Click campaigns on major PPC engines
  • Coordinate and monitor link-building strategies
  • Stay with current SEO industry trends and new techniques

Keyword Analysis SEO Tips

  1. Select more niche related keywords to your site using Keyword Research tools and select those keywords by sorting them with more search volume and less competition.
  2. Check out where your website exactly ranks for those keywords.
  3. Sprinkle those targeted keywords across your content with a reasonable proximity.
  4. Check for keyword density of a page with a thumb rule as 2% and 7%
  5. Use stop words on key phrases to increase the scope of ranking on SERPs (Search Engine Result Pages)

Keyword Selection for your Website

If you want to be listed in the popular Search Engines top results (Search Engine Result Pages), it's important that you make proper keyword selection. When choosing the keywords, put youselves in the customer's shoes - what the customer is actually using when he searches for the product you sell.

Customers gererally start out with searching general keyword then move out to specific combinations of keywords to narrow down the results. For example, if you are selling any of the following items online, try these simple keywords in any of the search engines, and see where you stand.

Click to find Keywords for your Category

Flowers
  • send flowers
  • sending flowers
  • send flowers online
  • send flower
  • wedding flowers
  • online florists
  • send flowers usa
  • send flowers india
  • flower delivery
  • sending online flowers


Mobiles
  • mobile phone accessories
  • new mobile phones
  • samsung mobile phones
  • mobile phone deals
  • buy mobile phone
  • cheap t mobile phones
  • best mobile phones
  • best mobiles
  • compare mobile phone
  • mobile phone prices


Jewellery
  • buy jewellery
  • cheap jewellery
  • jewellery shops
  • jewellery uk
  • shop jewellery


Gift Items
  • send gifts
  • send gift
  • sending gifts
  • send birthday gifts
  • send wedding gifts
  • gift baskets
  • order flowers
  • flowers gifts
  • gift ideas
  • gift to


Paintings
  • famous paintings
  • oil painting
  • art galleries
  • abstract paintings
  • oil paintings
  • artist paintings
  • original paintings
  • art paintings
  • modern paintings
  • contemporary paintings
  • contemporary art

Niche related keywords can be checked from Google Keywords suggestion tool.

In case you could not find one for your business, then request using the Contact form here or click on Contact link above.

Useful Search Marketing Resources: