Web Video Optimization & SEO Tips

Posted on Feb 20th, 2009 by Lakshmi Narsimhan

There is a recent findings that says:

"On the keywords for which Google offers video results, it is found that an average of 16,000 videos vying to appear on results pages containing an average of 1.5 video results giving each video about an 11,000-to-1 chance of making it onto the first page of results. By comparison, there were an average of 4.7 million text pages competing for a place on results pages with an average of just 9.4 text results giving each text page about a 500,000-to-1 chance of appearing on the first page of results."

The simplest reason for this finding is that there are far fewer videos than web pages. But it's worth considering that U.S. video views have ( as expected ) surpassed searches there were 12.7 billion video views in November 2008 and 12.3 billion searches .

These developments are old enough to already support multiple video SEO companies, among them Vmatrix and EveryZing , with services ranging from video production to creation of keyword-driven video pages based on natural language processing and content analysis.

In a PermissionTV survey of more than 400 executives, 67 percent said online video would be a primary focus of their 2009 online marketing, with 52 percent expecting to start or extend online video projects in the second quarter of this year, up from 32 percent at the time of the study in December.

Find out more and ask your questions about the best ways to enhance your business at AdZoomin emarketing forum.

How Can I Optimize My Online Videos?

  1. Insert keywords into your video filenames.  Use the auto-suggest feature of YouTube to create additional tags for the Videos. For example, some videos use the keyword "malware". Typing in malware in the search suggests we can optimize tags to include "malware attack", "malware removal", "malware slowdown", etc.
  2. Host your videos on YouTube, and embed those YouTube videos into your own site. Google says its algorithms consider how many times a video is viewed, and any views embedded videos receive on your own site get added to the 'views' tally on YouTube. (And yes, nearly every video we saw Google blend into its results came from YouTube.)
  3. Optimize your YouTube videos by writing keywords into your videos' titles, descriptions, and tags.
  4. Embed videos into relevant text pages on your site. The context provided by the text on those pages (which is hopefully already optimized for search as well) will help the search engines figure out what your videos are about.
  5. We may consider to have a Video library on our site, so Google knows where to find your video content. (Google Video Sitemaps can help with this), by writeingkeyword-rich annotations for each video in the library.


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