OBJECTIVE

To obtain a challenging job in an organization that encourages innovation, provides open work environment and appreciates good quality work using my present skills in addition to developing new ones.

PROFESSIONAL Experience 10.4 Years

Heading a Search Marketing team for Chennai based Security Software development company. As a key member, I brought to the team more than 3 years of experience in its entire Internet Search Marketing practices.

Prior to this, I was a successful in heading a marketing team with successful strategies on PPC, SEO, Viral Marketing display media campaigns and company's successful affiliate program.

Mar2006 – Till Date Security Software Solutions Provider Chennai, TN, India

Designation: Assistant Manager- Search Marketing

- Using Internet Marketing strategies to market a range of security Software products like SSL, Firewall, Antivirus, Hackerproof, among others through eCommerce and Static Websites of a New Jersey based “Internet security product development company” cross-selling a range of Software security products such as SSL, Firewall among others through eCommerce and Static Websites.

- My job is to drive traffic to promote the products through Search Engines with SEO strategies by planning, testing (GWO), implementing, reporting, drafting and documenting the process steps and process specifications with site analysis, keyword research, link building and competition analysis that resulted in better ranks and good traffic to the websites.

- Managing online advertising budgets (as high as $200,000 per quarter) on AdWords and Yahoo! Search Marketing. Evaluated audience segments, oversaw all budget and bidding issues, as well as wrote and edited ad copies for better Click Through Rates and increased ROI. Also provided recommendations on clients' Web landing pages to maximize conversions.

- To track the effects of changes made and further optimize and improve the websites providing plan of action and Online Marketing strategies.  

Project Achievements:

•  Implemented changes and achieved ranks for websites successfully.

•  Achieved popularity through cross-linking products pages between different websites.

•  Achieved top rankings on Google for targeted words (keywords) – SSL, Https, Firewall, and Antivirus among others.

•  Recruited and built an efficient team of 5 members for Internet Marketing efforts.

Aug2005 – Feb2006 Interactive Agency, Chennai

Designation: Manager – Internet Marketing

Career highlight

Creating a market for Media Marketing and SEO/SEM Management through Pay Per Click campaigns and Website Optimizing process. With an expertise in Google Adwords, Yahoo Search Marketing and Rediff PPC and their ROI Analysis. Managing a portfolio of several Internet advertising campaigns. Also responsible for optimizing eCommerce and Static Websites with SEO strategy by planning, implementation, reporting and documentation the process steps with site analysis, competition analysis, keyword research, link building. Resolving link architecture, html code, content and navigation issues. Allocating volume of advertising on PPC campaigns with inventory based on profitability metrics.

Project Achievements:

Successfully implemented Media Campaigns such as Banner Ads, PPC and e-mail campaigns to attract the traffic to the clients' websites without compromising on the quality of work adhering to the policies and procedures.

Used High-end website Analytics tools such as Hitbox a product of Websidestory.com and Google Analytics for analysis and further enhancements of websites.

Jun 2003 – Jul 2005 Web Designing Company and Marketing Agency , Chennai

Designation: SEO Engineer

Career highlight

Search Engine Optimization process which involves ranking of the

Websites in all the Search Engines for any targeted keywords. Responsible in promoting U.S. based Client Websites, Optimizing the Web pages with Content which includes Flash Pages, HTML Page Design, Reciprocal Link Building, Ranking Report Generation, Keyword Analysis, On-Page and Off-Page factors, and interacting the performance of the websites with the clients. Also generating Leads from the websites through unique sources of traffic diversion.

Project Achievements:

Ensuring 8-10 websites to rank in major search Engines (such as Google, Yahoo, MSN and so on) for all the targeted Keywords relevant to the particular site. within top 5 positions consistently in all search engines and also proved other vital sources to attract the traffic to the client's websites without compromising on the quality of work adhering to the policies and procedures accepted by the major search engines.

Nov 2000 – May 2003 Geographical Information System (GIS) Service Provider Mumbai, MH, India

Designation: Senior Executive

Career highlight

Spatial Data Warehousing that form a core of comprehensive GIS decision support system. The spatial data warehouse and GIS allow user access to vast stores of integrated, subject oriented, geographic-related and historical data. Geo-coding and Mapping data warehoused data, in order to serve the end users by providing critical business information, support and guidance using geocoded digital maps. Geo-coding is the process of translating a geographic data attribute into latitude and longitude).

Nov 1997 – Oct 2000 GIS Service Provider Hyderabad , AP, India

Designation: Computer Aided Design (CAD) Engineer

Career highlight

Mapping GIS data to serve the end users by providing critical business Information such as Gas, Electricity, Water utilities providing support and guidance using geocoded digital maps and satellite data obtained from USGS.

Project Achievements:

Proved to be extraordinary in all the projects handled with on time delivery and by satisfying the client.

Summary of Expertise:

Awards & Recognition

Education

Interests

Blogging, Painting, Biking, Playing football and Numismatics

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