Analysis of eMarketing
Selling Gadgets on the Internet through eMarketing:
Running marketing campaigns on the Internet is known as eMarketing and this bridges the internal audit and competitor research. One of the major Internet Marketing brand awareness efforts is to run Pay-Per-Click campaigns on Google Adwords.Here I am going to cover the advantages and flaws of using Google Adwords Interface.
Advantages of Google Adwords: This is the most widely used and accepted eMarketing efforts for tens and thousands of Marketing people around the world. Its user interface is awesome and user friendly.
This is aligned with Google analytics and can be used with a single interface, where in Sales Analysis spreadsheets are one of the many eMarketing tools available in the eMarketing Suite. Compare forecasts to actual and effectiveness of sales, Custom Reporting, Advanced segments are all part of Google's eMarketing Suite.
Flaws on Google Adwords System:
One of Google’s partners had probably taken the Google ad and put it on the spy-ware pop-up that gets triggered when the user is already on the verge of making a purchase. That’s a scam. Because when Apple.com eventually looks at its tracking data, they will think that the user clicked the ad first and then came to make a purchase of Gadgets from its store, when in reality the opposite is what happened. The entire marketing exercise will look great to that company with probably Twenty per cent of their visitors going on to make a purchase.
Further more, the same company, Apple.com increases it bid amount and does not even realize that it could have sold as many gadgets without paying Google anything. It is jumping to the conclusion that it sold those gadgets through Google Adwords Campaigns, when in reality it probably sold them because of its brand reputation or thanks to their TV ad.
This is real and not hypothetical. And it happens to many big advertisers because big companies get more traffic on their sites and you can steal from them without getting noticed. These tactics are not dependent on location of a company. Anyone who buys ads from Google is potentially at risk.
Twitter - Twitter is one of the micro blogging techniques. This can be used by any small, medium to big companies to promote their brands. I shall discuss more on this in my next post dedicated to the Use of Twitter to promote Brands.
eMarketing Video:
I was wildly searching for some emarketing videos and I came across this interesting video and thought I will share it with you guys here.
Do you know what the Top emarketing techniques are? Check this awesome video, a Session with Brad Kleinman at the eMarketing Techniques Conference on May 2, 2008:
Related articles:
Top Adwords PPC spenders
Common forms of scams
Labels: adwords, adwords Videos, google adwords, marketing gadgets, videos, web analytics
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Contact Details
V.B.Lakshmi Narsimhan
Chennai India Twitter
About My work
I am an In-house Search Marketer handling Search Engine Optimization (SEO), Social Media Marketing (SMM) and Search Engine Marketing (SEM) activities for a multi-national company in Chennai and writes this SEO blog, Posting emarketing Videos and review SEO Tools examining the broader world of media and advertising. He also posts on general trends, focused on the Internet Search Marketing.
