Twitter a Social Networking Platform
Economic Crisis and Twitter (a Social Networking Platform)
Tata Nano, a comfortable, safe, all-weather people's car, high on fuel efficiency and low on emissions and is affordable in India with a base price of 1 Lac Rupees ($2000 USD). During the economic recession and while the Auto Industry Feeling Recession's Pinch and though the auto industry is really hurting from the US current economic woes, even if the US economy is not.As per BBC News, condom and sandal manufacturer in Manchester, SSL International, has experienced a trade boom during the economic crisis.
However, there are many more such companies that can float on the current economic crisis with huge profits provided they have their Perfect Marketing Strategies in place. Twitter is one that I wanted to discuss here which is indeed a Social Networking Platform and a sought of word of mouth marketing.
What is Twitter?Twitter is a social interaction and micro blogging interface that is increasingly used for breaking news, updates on politics, sports, entertainment and events around the world.
A recent Nielson report notes that Twitter has recorded over a 1000 percent increase in its user base over the last year with over 7 million unique visitors in Feb 2009. Also, ComScore survey puts the latest figures at 10 million Twitter users. Another report estimates that the average age of twitters is 31 and Twitter attracts more adults than teenagers.
Twitter to Promote Major Brands
It is usually very simple and only takes a few seconds to post! Secondly, if you write articles or provide content online, provide a link for those in your Twitter posts. The last thing you post for the day is usually the most important because it will be there the longest. This means that your last post for the day should contain a link that you want your followers to see before your start Twittering again the next day!
Another part of Twitter is contributing. As with any social site it should be a give and take relationship. Notice that give comes first. Make sure to read and follow other users in Twitter. If you find something interesting or helpful, then make sure to reply them, and optionally put a link for it on your Twitter to direct others to more quality content. This can also be as simple as connecting with other users. If they know you are reading their Twitter page, they will be much more likely to check out what you are doing
Now for a big tip. If you really want to maximize the potential with Twitter, you should take advantage of any plug-ins or sites that support Twitter. Here are three, but I'm sure there will be many more in the future if not already.
Squidoo allows you to input your Twitter account info into your Squidoo account and then it can automatically post updates to your Twitter account when you create or update Squidoo lenses.
Facebook has an application called Twitter, that automatically updates your Facebook status when you make a Twitter post.
Free WordPress plug-in, TweetMyBlog will allow to create a two-way connection from your blogs to Twitter. TweetMyBlog allows you to use a widget on your Wordpress blogs that will display your current Twitter feed.. that way all visitors to your blog can look at the widget and see a running feed of your latest Twitter posts. If they clíck on that, they will be brought to your Twitter page. In addition, when you make a new post to your blog, TweetMyBlog will automatically make a post to your Twitter page with a link to your latest blog post. Imagine the extra exposure you can receive by using these tools that help people see more of what you are doing.
Twitter to Track Logistics
Twitter application created and applied by a major company in India for one of its clients will combine Twitter with Google Maps for a logistics company that allows their customers to see the status of their shipment and also lets them to contact the logistics company in case of delay.
Having said all these, the big mistake to watch out for is only posting affiliate links or offers or something on personal grounds on your Twitter page. will look like Spam and many people will see you as just abusing Twitter for your personal gain. Think of it this way, if you would not want to invite your friends or family to keep up with you via Twitter, then you are going about it all wrong.
Moreover, anything you send out or provide, ninety percent should be content and ten percent (at most) advertising.
There are over 200 Twitter based applications such as TwitterSearch, TwitterStats, TweetScan and TwitterTroll that makes it more exciting for geeks and boost the functionality of Twitter.
Finally, have fun! Twitter is a social site. So interact and enjoy!
Labels: economic crisis, social networking, Twitter
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V.B.Lakshmi Narsimhan
Chennai India Twitter
About My work
I am an In-house Search Marketer handling Search Engine Optimization (SEO), Social Media Marketing (SMM) and Search Engine Marketing (SEM) activities for a multi-national company in Chennai and writes this SEO blog, Posting emarketing Videos and review SEO Tools examining the broader world of media and advertising. He also posts on general trends, focused on the Internet Search Marketing.
