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eMarketing and Brand Promotion

The promotion of product is must to make it a Brand with the Tips from this emarketing Blog's Strategies.

Article Marketing

Article Marketing: Is a popular eMarketing Strategy to promote brands by writing Articles and publishing them across the steeps and bounds on the Internet. Here I will discuss on execution of Article Marketing strategy in an emarketing standpoint: Making the article appear all over the Internet by requesting Article Writer for a "Single Article Context" each time with different versions of it (like unique Title, H1 and Content), created with not more than 75% of Duplication. For this Article writers can provide us with an Automated and corrected content as described below.

Automated content: Ask Article writers to generate unique content using software like Markov Chains - it uses a mathematical equation to create unlimited content from a single source.- downside is it's hard to perfect and the content produced doesn't pass human reviewAlso, multi-source sentence arrays. Writing an original piece of content. Rewriting each sentence 5 times. Each must be unique but say the same thing.
  1. Link development is the process of attaining links to a website in order to increase the site's perceived value and popularity.
  2. Increasing a website's perceived importance and popularity through the acquisition of inbound links is called Link Development. Any marketer can get the Article writers or Coders to explode sentences to big arrays as variables. Randomly pick one sentence, then the second one, then the third, etc. The result is 6 articles with 25 sentences that turns into 28 quintillion articles according to Yahoo answers (6^25). We still can get quite a bit of content.

Benefits: It passes human review because it makes sense. It's always sentence 1, sentence 2, sentence 3, and it looks unique. It's the fraction of the cost of copywriters. Then distribute articles across micro-site network. Submit content to every article directory with embedded links and offers the unique content to other sites in exchange for links (they'll think it's unique content).This is white hat, isn't it? It is, because content is king!

But the issues one can face is that not all generated articles will pass dupe tests. Full sentences can leave a footprint.- So we shall use CopyScape to check before publishing articles. Randomizing words within sentences will do - "don't" is "do not", "pub" is "bar", etc. Then you'll have more than 28 quintillion articles.

Here are the list of a few popular article directory websites that can be considered to start with: New List
Web Articles
Content-Articles
Article Pool
Content Dig
Article Idea
Article Geek
Articles Directory
Article City
Article Alley
Article Cube
iGuides.org Articles Directory
Pro Link Directory
Articles Factory
Article Blast
Article Insider
Free Articles Zone
among others.

Process for tagging a link for article marketing:

  1. Open the Google url builder: http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578

  2. Enter the landing page the link points to * The landing page url must end in a file extension! This means if you are landing people on examplewebsite.com, you will enter examplewebsite.com/index.html NOT only examplewebsite.com.

  3. For the Source field enter, article

  4. For the Medium field enter, the area the article is written about – examples are: gadgets, watches, etc.

  5. For the Campaign fields enter, the Kws, Title and Promo code (article#) of the article.


Once you get the tagged link, insert it into the article. Make sure the tagged url parameters do not show in the text!

Example – if the link is to examplewebsite.com, that’s how we want the text to appear in the article, but we want the actual hyperlink to point to, http://www.examplewebsite.com/index.html?utm_source=article&utm_medium=id&utm_campaign=10%2Bways%2Bto%2Bstay%2Bsafe

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Contact Details

V.B.Lakshmi Narsimhan

Search Marketing

Chennai India Twitter

About My work

Brand Promotion

I am an In-house Search Marketer handling Search Engine Optimization (SEO), Social Media Marketing (SMM) and Search Engine Marketing (SEM) activities for a multi-national company in Chennai and writes this SEO blog, Posting emarketing Videos and review SEO Tools examining the broader world of media and advertising. He also posts on general trends, focused on the Internet Search Marketing.

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